All contract parties have the same goal in mind: Settling on contract terms that provide benefits to each party involved. Nevertheless competition is fierce and by playing the game fair at all commercial stages might put you on the bottom of the pile.
The series of blogs in relation to contract negotiation cover the delicate topic of contract negotiations. Sometimes it might feel if there always should be a winner and a looser, but this is not the intention. You should only make sure you are smarter and better prepared than your competitors.
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