About the author
After receiving my Master degree in Marketing I soon enrolled into sales positions in the oil and gas industry. In this industry the service aspect of the client requirements is very important. The pricing on the other hand is often not the most significant competition parameter. The decision making process at industrial clients is relatively complex and hard to master. The supplier requirements are high. In this environment I feel at home. I have an added value in the knowledge of the market and especially the people that are making the decisions. My contribution to company growth has always been generating new and interesting business.